Project details
Product launch campaign
Easee revolutionized the EV charging industry with scalable, future-proof solutions. As part of the in-house creative team, I worked across printed materials, campaign advertising, digital design, and brand applications for multiple markets. My work spanned the full launch of Easee One for the UK market, including a nationwide out-of-home campaign, as well as global brochures, email systems, and e-commerce platforms.
Led creative execution for Easee One's UK market launch, developing a campaign concept that personified the charger itself. The integrated campaign ran across cinema (pre-roll for Spider-Man, Matrix), digital advertising, and strategic Digital Out-of-Home placements in high-EV-traffic locations. The DOOH component alone generated over 40 million impressions, achieving significant brand awareness in a competitive market.
company
Easee
Years
2020-2023
type of work
Campaign design
Brand systems
Digital marketing
Design for print
Beyond campaign work, I developed scalable brand systems including global brochure templates for regional customization, email templates for Salesforce and Mailchimp with implementation guidelines, and structured Amazon storefront pages. Worked collaboratively with creative directors, marketing leads, and external agencies to maintain brand consistency across all touchpoints.
campaign credits
Creative team: Ana Romanova, Camilla Wettre
Creative direction: Tommy Ellingsen
Agencies: Anything is Possible (media), Crafted (digital)
