Project details
Brand evolution & website redesign
Led complete brand refresh and website redesign for fast-growth SaaS platform, evolving from intense, outdated aesthetic to clean, professional system that positions Vertice as an intelligent, reliable partner.
Vertice needed to evolve. As the company repositioned from multiple point solutions to a unified intelligent platform (Intake to Procure and SaaS Purchasing), the visual brand needed to reflect this shift - from scrappy startup to enterprise-ready partner.
The challenge: transform an outdated, visually intense brand into something clean, professional, and scalable, while maintaining recognition and completing a full website redesign across all pages.
Working directly with the CEO and leadership, I led the brand evolution from strategy through execution, touching every customer-facing touchpoint from the website to product imagery to event materials.
company
Vertice
Years
2024-2026
type of work
Brand evolution
Web design
Visual systems
The rebrand launched across the entire vertice.one website (20+ core pages and 10+ CMS templates), marketing materials, event collateral and product touchpoints. The cleaner aesthetic positions Vertice as the intelligent, enterprise-ready platform customers want to partner with, while the scalable system enables the team to execute consistently as we grow.
